The phrase "I'd rather go naked than wear fur" has been credited to celebrities -- in various states of undress -- from Pamela Anderson to Eva Mendes, Pink and Dennis Rodman. But after almost 30 years, the animal rights group that convinced dozens of stars to strip down for anti-fur ads is retiring its famous campaign. With a growing number of labels, designers and retailers distancing themselves from animal skins in recent years, People for the Ethical Treatment of Animals PETA believes that its long-running awareness campaign is no longer necessary. Christina Applegate shot by Robert Sebree in
PETA ends 'I'd Rather Go Naked' anti-fur campaign after three decades
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By Eric Hegedus. February 4, am Updated February 4, pm. PETA — which targets alleged animal abuse in scientific laboratories, clothing production, the food industry and entertainment — started the advertising campaign in but has announced it is bringing it to a close, on the cusp of New York Fashion Week, because the group has seen significant changes in the fur industry. He also notes that Toronto-based manufacturer North American Fur Auctions filed for bankruptcy last fall. Over three decades, dozens of stars have taken part, including Taraji P.
Pink Strips Down For PETA's 'Rather Go Naked Than Wear Fur' Ad
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